It’s sometimes pretty hard to explain to a client how deeply serious I am about the work that i do, or what I’m seeing in them when I work with them.
To many clients it’s just about the image, whether it’s something to post online or have printed for display.
The honest truth is that there is so much more to a picture – it’s real value only becomes apparent after time.
The other side of the story is that creating a truly valuable image is, to a professional photographer like myself, a very deliberate act that takes many things into account.
I recently challenged myself to find one image that encapsulates all the small and important things that make me truly work at creating imagery of value to my clients.
I thought I’d struggle to do that – I ended up being wrong.