The DIY approach to Corporate imagery.
So you’ve got a camera. Even better, it has a flash!
So you find a wall and get someone to take your photograph. Perhaps you’ve got a little more time on your hands and you’ve actually bothered to apply make-up.
Faster than you can say “Cheese!” your image has been saved onto your computer and uploaded to LinkedIn or your website. You do realise of course that many people looking to do business with you will make their first impression of you based on this photograph.
What does an image like this say about your professionalism and your standards?
Now, you may think the above examples are extreme, but take a look through LinkedIn and you’ll soon realise that this is how a great deal of profile images look online.
Where are these images failing? The answer to this question is not a simple one.
Your gut just tells you that they don’t look right, but why?
The Art of the Professional Photographer
The above images are lacking a LOT of things, and to better explain them, it would be best to look at each little aspect individually.
The point needs to be made right here at the start that ALL of these aspects, when combined, are a DELIBERATE decision made by a profesisonal to CREATE a professional image.
We are artists, and that implies both creativity and style. A good image is not a happy accident, it is an expression of the photographer’s creativity and skill applied to the individual in front of the camera.