Part of the process of developing as a photographer is to work on personal projects and force yourself to try something different.
Such was the case when I approached a good, and extremely talented, friend of mine who had recently gone solo with his jewellery design and set up his own business.
Asher Freeman is probably one of the nicest people I know. He has an amazing sense of drive, and his energy and passion for his work is at times all-consuming.
Most of all, he is a free spirit. Of all my friends he probably has the most apt and fitting surname.
I wanted to create a set of images in his studio that had a very definite “industrial” feel to them.
As such, my emphasis when shooting was on contrasty light and detail. My intention was to work towards black and white processing, with a high level of detail and grit worked into the post-processing.